Linda ScottHow Activist Women Have Never Shied from a Little PromotionDo feminism and marketing mix? The question may strike us as absurd. And yet, critics often question the appropriateness—indeed, the morality—of companies br...
Linda ScottThree Lessons Companies Need To Master To Lead in the Women’s EconomyIt’s time for a more nuanced analysis of what the women’s economy really looks like and how it will evolve in the future. Introduction Guest blogger, Alexa R...
Linda ScottEquality Ethel Finds Her PowerThis new app can help women put their current power to work winning future power. Download it. Now. I’m serious. Consumer purchase is the lifeblood of the wo...
Linda ScottStaying Away from Clichés: Power Shift 2015 Tackles “Women and Markets”Nope. No happy shopper stereotypes allowed at Power Shift 2015, even if the theme is Women and Markets. Avoiding stereotypes and conventional thinking—that w...
Linda ScottThe Economics of ExclusionI have had quite a few requests for the slides in the talk I gave at the UN yesterday, prior to the handover of the Power Shift Call to Action. The text and ...
Linda ScottWhat Do Thinking Women Want?What women really need is a motorcycle with a mirror better angled to check your lipstick. Then, the engineers can tackle what riding one does to your hair. ...
Linda ScottFour for the Future: Recapturing History for Today’s MovementVictoria Woodhull was the first female broker on Wall Street and the first woman to run for President. She was lost to history for 150 years because she does...
Linda ScottThe Cookbook That Celebrates Our Common HumanityThis lovely cookbook can be bought through amazon, Barnes & Noble, and your local booksellers. This beautiful cookbook is called Share. It was produced by Wo...
Linda ScottFailing the Bechdel Test: Do Women Have Nothing Interesting to Talk About?My colleague, Cindy Drakeman, sent me a link to an article about what a bad summer 2013 is turning out to be for women in movies. A count of female represen...
Linda ScottGender Divide in Uganda: Norms, Myths, and Household ConsumptionWe asked respondents to sort goods into piles in answer to questions. Here we see one of the groupings that responded to the question: “What do women conside...
Linda ScottPink Ladies, Pink Pyramids, and Pink TruthsI have never had a Pink Lady. Frankly, I would be embarrassed to order one. But the recipes online sounded good. This week, The Economist has an article abo...
Linda ScottThe Gender of Necessity: Beer and Lipstick in Rural UgandaAn array of ordinary goods used to test whether the notion of “necessity” is an expression of gender power in Uganda. People often talk easily about the diff...
Linda ScottTrash Etiquette: Jita Test, Day 7This collection of trash is what most expect from Jita communities: lots of Wheel laundry detergent and Lux, with a scattering of other wrappers. As it turne...
Linda ScottThe Decorative Impulse: Jita Test, Day 5This graceful vine–or a scattering of diamond shapes–appeared on the supports that held corrugated tin houses in place. It always seems to come as a surprise...
Linda ScottBeauty Behind the Burka: Jita Test, Day 4The overall shape of this outfit is traditional: overblouse, trousers, scarf. However, this young woman has made it fresh and contemporary by choosing an unu...
Linda ScottThe Word for Shampoo Is “Shampoo”: Jita Test, Day 3The concern motivating the Jita test is that, regardless of how well the system performs to help poor women earn a living, selling Western packaged goods thr...
Linda ScottThe Third BillionYesterday, I had an interesting conversation with Melissa Master Cavanaugh of Booz and Company. She is researching a report on what Booz is calling “The Thir...