Liu Ying grew up in Anyue, the lemon capital of China. Now she has her own company, taking lemons and turning them into a variety of
Yang Liu, CEO of Ning Du, with one of her new products.
interesting and delicious products. She has a multi-segment business, which ranges from very specially packaged gifts for governments and businesses to lemon oil for industrial use to an array of lemon additives for consumer use. Even lemon wine! I particularly enjoyed the honey and grapefruit tea, which was delicious. I am writing a case study on Yang Liu and her company with my colleague Jiafei Jin, of Southwestern University of Finance and Economics.