Using her expertise in consumer advertising and partnering with global companies Professor Linda Scott aims to harness markets for the benefit of women, whose significant economic activities she says have tended to go unnoticed. In this third part of the FT's Thinking Big video series she meets with Andrew Hill to explain her concept of The Double X Economy and what market feminism means for women and the world. For more video content from the Financial Times, visit http://www.FT.com/video Subscribe to the Financial Times on YouTube; http://goo.gl/vUQx5k Twitter https://twitter.com/ftvideo Facebook https://www.facebook.com/financialtimes

Professor Linda Scott outlines why a broad-scale, cross-sectoral alliance joining the private sector, civil society, international agencies and national governments will be necessary if women’s economic empowerment is to be achieved and sustained on a global scale. Her report argues for a new approach for including women - one that makes use of the special capabilities of the private sector and harnesses the world economy for change.