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Financial Times

Women and the Double X Economy

Using her expertise in consumer advertising and partnering with global companies Professor Linda Scott aims to harness markets for the benefit of women, whose significant economic activities she says have tended to go unnoticed. In this third part of the FT's Thinking Big video series she meets with Andrew Hill to explain her concept of The Double X Economy and what market feminism means for women and the world. 

Women and the hidden XX economy
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