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Financial Times
Women and the Double X Economy
Using her expertise in consumer advertising and partnering with global companies Professor Linda Scott aims to harness markets for the benefit of women, whose significant economic activities she says have tended to go unnoticed. In this third part of the FT's Thinking Big video series she meets with Andrew Hill to explain her concept of The Double X Economy and what market feminism means for women and the world.
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Women and the hidden XX economy
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Using her expertise in consumer advertising and partnering with global companies Professor Linda Scott aims to harness markets for the benefit of women, whose significant economic activities she says have tended to go unnoticed. In this third part of the FT's Thinking Big video series she meets with Andrew Hill to explain her concept of The Double X Economy and what market feminism means for women and the world. For more video content from the Financial Times, visit http://www.FT.com/video Subscribe to the Financial Times on YouTube; http://goo.gl/vUQx5k Twitter https://twitter.com/ftvideo Facebook https://www.facebook.com/financialtimesNews & Politics
business, news, finance, analysis, FT, Financial Times, business news, finance news, international news, global news, Market, consumer advertising, Advertising (Industry), Double X Economy, Thinking Big, Andrew Hill, Professor Linda Scott
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