This case study was developed as part of a research initiative undertaken by the University of Oxford to develop measurements for evaluating the impact of Walmart’s Empowering Women Together (EWT) program. EWT focuses on bringing small businesses owned or led by women into the Walmart supplier base, thus opening a large market to them. This process usually must be done gradually, normally beginning with selling limited orders online, to avoid overstraining the capacity of these businesses.

Maasai Women Development Organisation (MWEDO), Arusha, Tanzania

SKU: 0004

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