Pampers and UNICEF joined forces in 2004 to work toward the elimination of maternal neonatal tetanus, a tragic infection that kills mothers and babies in poor, remote areas when birth occurs in unclean environments. Through a promotion in which Procter & Gamble, the makers of Pampers, donated one vaccine for every pack purchased, enough money has now been raised to buy a vaccine for every woman who needs it worldwide.
Our case tells the story of this remarkable and historic collaboration in two parts. Part I illustrates how Pampers and UNICEF worked together to eliminate MNT by selling disposable diapers. Part II details the challenges that Pampers and UNICEF are facing with regard to delivering the maternal neonatal tetanus vaccine to all the women who need it.*
The cases are available for public viewing, both here and on the University of Oxford’s Said Business School website.
You can find the 2008 television spot that introduced this campaign to the world below: