This guest post was contributed by Laurel Steinfield, a doctoral student at the University of Oxford. Laurel’s research frames the concept of “materialism” as a social judgement against the aspirations of disadvantaged groups...
Laurel Steinfield is an Assistant Professor at Bentley University. Her research is orientated around the way markets, marketing and policy can contribute or perpetuate gender injustices. Her most recent work forms part of a DFID/ERSC funded intervention study in Uganda, which assesses whether providing proper sanitary care will help keep girls in school.
She completed her DPhil at Saïd Business School, University of Oxford. Her thesis research focuses on the conceptualization of ‘materialism’ within the consumer research literature, and establishes a deeper understanding of the driving forces of consumption and materialism from a cultural perspective. Her approach includes applying a sociological lens to the consumption of necessities and luxuries and mixes historical analysis with present-day fieldwork, the latter being conducted in emerging economies such as South Africa and Uganda.