Professor Linda Scott gave her inaugural address last week at the University of Oxford. Her speech, entitled The Double X Economy, can be viewed on youtube by clicking here. In addition, the text of the speech and a video of the powerpoint slides can be seen here.
Professor Linda Scott, DP World Chair for Entrepreneurship and Innovation at Oxford University, created the concept of the Double X Economy, which describes the global economy of women. While women have always engaged in economic behavior, their activities and outcomes have usually gone unnoticed, unmeasured, untracked, and unregulated, because of assumptions and limitations inherent in conventional economic thought. Because women usually are either employed in informal work or in unmonetized work, their considerable power has been made invisible by valuation systems that only recognize monetized transactions. The further tendency to focus on production without recognizing the role consumption plays in developing human capabilities and setting ethical standards has tended to obscure the power and reach of the women’s economy.
Today, however, the women of the developed nations engage with the global economy in varied ways: doing paid work at every level, exercising control of substantial wealth in the form of investments, making significant charitable contributions, as well as making the majority of consumption decisions across most product domains. The Double X Economy concept not only recognizes the participation of women in all aspects of the economy, but highlights the ways that these behaviors become interconnected across domains and national boundaries, while exhibiting a distinctive ethos as a result of the gendered identity of the participants.
Recent appearances:
“The Double X Economy- Inaugural Address.” Formal public lecture to mark the DP World Chair for Entrepreneurship and Innovation. Nelson Mandela Theatre. Said Business School. University of Oxford. 5PM. April 24, 2012.
“The Double X Economy: Women, Markets, and Empowerment.” Paved with Good Intentions: Righting the Course for Corporate Citizenship, Harvard University, hosted by Interbrand, December 1
November 7, Dean’s Research Seminar, Said School, University of Oxford, 5.15PM, Rhodes Trust Theatre. Title: Avon in Africa: Results from a Three-Year Study.
November 8, Wine and Welfare discussion series, Green Templeton College, 8.30-10 PM.
Upcoming trips and appearances:
Professor Scott will appear at the Cause-Related Marketing Forum in Chicago in May 2012. She will speak about the Pampers/UNICEF partnership with Nada Dugas, external relations for Pampers in Geneva.
Recent nominations:
The concept of the “Double X Economy” was short-listed for the Thinkers 50 Award for “Breakthrough Ideas.” Winners to be announced November 14, 2011. To read more about Thinkers 50 sponsorship, click here.
Paul D. Converse Award – This award is for long-term contribution to scholarship in marketing. The nomination specifically recognizes Scott’s work in consumer response to advertisements.
Global Top 25 Female Business School Professors. Poets and Quants. Results to be announced later this year.
